Despite the rapid growth of digital marketing, there is still one form of media marketers are obsessed with. Print. In a recent article published by Adweek, they discussed three reasons why print is worth the investment. Print ads are better than both online and TV at increasing brand favorability and purchase intent, according to a Millward Brown meta-analysis of nearly 100 ad effectiveness studies. The studies prove that prints best attributes are consumer engagement and validated sales drivers. Read more.