Now that you’re ready to launch your online marketing campaign, you’re probably wondering how to reach your audience without breaking the bank. With so many marketing channels to choose from, it can be difficult deciding the appropriate channels for your business when you are on a budget. There’s good news, though; you don’t have to be swimming in cash to get started with your online marketing. You can get started with these 5 free online marketing tools.
Whether it’s for social media, your website, or your blog, finding content to share can be overwhelming. There are content generation tools that can help you with this. One of those tools is Flipboard. Flipboard is a content aggregator. That means they find all of the content, so you don’t have to. When you first sign up for a Flipboard account, you will select topics and keywords that are of interest to you. Based on those selections, Flipboard will provide you with articles and posts by a simple swipe of the fingers. Looking for a topic to write a blog post on or industry insights? Flipboard has you covered. You’ll still need to generate original content for your audience, but Flipboard can provide you with a great starting point.
2. Mail Chimp
Many companies use an email blast system that allows them to send hundreds or thousands of segmented emails at the same time. That technology isn’t exclusive to larger companies. You could get access to a similar (if not the same) software too. Mail Chimp lives up to its name. It is a beast when it comes to email blasting. Their user-friendly software allows you to design and deploy email campaigns that are measurable. The reporting dashboard is also easy to interpret. You can send emails to up to 2,000 subscribers for free.
Hootsuite is all the rage. It allows you to deploy social media activities to all of your accounts with the click of a button. Don’t have time to create a new post for every social media account? No worries. Create the post once and allow Hootsuite to deploy the messaging to all of your accounts. Another cool feature allows you to schedule your activity ahead of time. You can also view all of your social media activity in real time without having to log in to multiple accounts. The platform also provides a basic analytics report for free.
4. Moz Backlink Checker
Backlink checkers run tests to see how many external and internal links are pointing to your website. This is important when developing your link building strategy. Many backlink checkers charge a fee, but most will allow you to do a limited search for free. Although the search is free, the information provided is priceless. Moz offers a free limited backlink checker.
Googlebot uses backlinks when ranking your website. The number of links pointing to your website affects your domain authority. The domain authority of the links pointing to your website also affects your domain authority. For instance, sites ending in .gov or .edu typically have a higher domain authority than .com websites. Backlink checkers also collect information on anchor texts being used to reference your website.
5. Google Analytics
Google Analytics is an important tool in measuring the success of your online marketing and SEO. With its dashboard, you are able to track everything from traffic sources and referrals to demographics on the users that visit your website or advertisement. The handy real-time feature allows you to see what’s happening on your site in real time. Google Analytics has a lot of elements, but once you get the hang of it, you won’t be able to live without it! Best of all, the software is free. All you need to do is set up a Google Analytics account to get started.
Thinking about launching an online campaign or optimizing your current one? Contact us for more info.