How to Convert Online Visitors into Customers

In Post by Lynn Callaway

In 2017, the e-commerce industry accounted for $2,000,000,000,000 (trillion) in sales. Surprisingly, for every $92 spent on attracting potential customers to online offers, only $1 was set aside for attempts to convert those visitors to customers. If you’re trying to attract customers to your business, check out this list of top Whitehat marketing companies. Converting visitors can be tricky business, but it is essential to growing revenues for businesses of any size. If you have a small business that is only just getting set up online, then instead of looking into marketing strategies, you may be more interested in articles that can help you at the start of your website creation, such as choosing a domain name that is memorable, will entice customers and portray you as a business, as a whole.

Many factors can contribute to website visitors opting not to purchase your business’ services or products. Slow-to-load pages, archaic website designs, and vague calls to actions can all hamper your conversion rates. It is essential that your business employs clear messaging on its site, and the call to action should be plainly stated and intelligible by design. All visitors to your site should be able to quickly intuit what particular service or item you sell, and it should be clear how they can contact you for additional information.

Now that you are aware of a few common issues that can cause online sales conversion woes, let’s take a deep dive into what can be done to maximize your opportunities to boost customer conversion. And remember, if you get overwhelmed by this you can always speak to a Customer Journey Optimization Consultant to help with the process.

The Offer: It’s always a good rule of thumb to offer something to your visitors, whether it be a free sample or even a demo of how your service works. With the offer, it’s important that your headline is compelling enough to entice visitors to purchase your service or enter their information into a contact form.

Instant Communication: Enabling live chat can be an effective strategy to remove any lingering doubts or concerns that may prevent your visitors from becoming customers. Visitors often leave sites before converting as a result of wanting additional questions answered before committing. Live chat offers visitors a quick, personable alternative to the oft-derided “contact us” email.

Social Proofing: Testimonials are one of the more effective methods to entice visitors to give your service or product a try. If a visitor to your site is still undecided about whether to move forward with your offering, a well-placed testimonial can make all the difference in the world. Customers often take time to read reviews before making purchases, so using testimonials can satisfy their curiosity before it becomes a reason to leave your site. You could implement systems such as the Likert scale onto your site to make this a quick and easy procedure, and then leave it up to those who have purchased to see if they want to write anything to explain how the process worked for them. There are many other ways to go about this, however.