In 2017, the e-commerce industry accounted for $2,000,000,000,000 (trillion) in sales. Surprisingly, for every $92 spent on attracting potential customers to online offers, only $1 was set aside for attempts to convert those visitors to customers. Converting visitors can be tricky business, but it is essential to growing revenues for businesses of any size.
Many factors can contribute to website visitors opting not to purchase your business’ services or products. Slow-to-load pages, archaic website designs, and vague calls to actions can all hamper your conversion rates. It is essential that your business employs clear messaging on its site, and the call to action should be plainly stated and intelligible by design. All visitors to your site should be able to quickly intuit what particular service or item you sell, and it should be clear how they can contact you for additional information.
Now that you are aware of a few common issues that can cause online sales conversion woes, let’s take a deep dive into what can be done to maximize your opportunities to boost customer conversion.
The Offer: It’s always a good rule of thumb to offer something to your visitors, whether it be a free sample or even a demo of how your service works. With the offer, it’s important that your headline is compelling enough to entice visitors to purchase your service or enter their information into a contact form.
Instant Communication: Enabling live chat can be an effective strategy to remove any lingering doubts or concerns that may prevent your visitors from becoming customers. Visitors often leave sites before converting as a result of wanting additional questions answered before committing. Live chat offers visitors a quick, personable alternative to the oft-derided “contact us” email.
Social Proofing: Testimonials are one of the more effective methods to entice visitors to give your service or product a try. If a visitor to your site is still undecided about whether to move forward with your offering, a well-placed testimonial can make all the difference in the world. Customers often take time to read reviews before making purchases, so using testimonials can satisfy their curiosity before it becomes a reason to leave your site.