Marketing

Building brand awareness. Driving sales. Rewarding customer loyalty. Regardless of the specific mission, Federal Direct has the experience, products and services to get your message delivered to the correct recipient, on time.

  • Multi-Channel Marketing
  • Campaign & Project Management
  • Branded Promotional Items
  • Mailing Lists & Data Analytics

Campaign & Project
Management

Today’s Programs, Projects and Campaigns depend on highly-coordinated events executing when and how they were designed, in order to achieve the desired goal.

Who you work with can be as significant as what you are working on. Federal Direct’s Client Services associates are expert at understanding your company’s goals. In conjunction with your Federal Direct Salesperson, they help coordinate the necessary support and services you will need to ensure your campaign or project is successful.

  • Print Management and Coordination
  • Data Processing liaison – data, record layouts, and programming
  • Postage Analysis & Funding
  • Postal Specification Compliance
  • Testing and confirmation of folding options
  • Product and Mailing suggestions
  • Scheduling Coordinaton

Multi-Channel Marketing

Your direct marketing message has to break through the many competing media offerings all clamoring for your prospect’s attention. Utilizing more than one marketing vehicle, or “channel” can significantly improve responses and ROI.

Many of these platforms offer measurable results and are very cost effective. Federal Direct can help you design a multi-channel campaign using additional marketing options, such as:

  • Email Marketing- A relatively inexpensive option that when combined with other media, such as direct mail, provides an effective self-reinforcing message
  • Social Media Management – Utilizing one or more of the many social media platforms linked to a campaign can generate a one-to-many response profile. It’s also a great way to reach prospects that have embraced social-media driven communication.
  • Websites, PURLs and GURLs Landing Page – Using B2B or B2C websites, personalized and general url’s are effective at generating and capturing leads.

Branded Promotional Items

Promoting and reinforcing your Brand is an important element of any successful company’s marketing goals. Branded Promotional Items provide a consistent visible reminder of your Brand to clients and prospects. We offer an unlimited variety of unique products, along with web-storefront interfaces for easy ordering by clients or staff

Mailing Lists & Data Analytics

While many clients manage and provide their own mailing lists, augmenting them with target-specific names can be challenging. We provide demographic and specialty lists to help you reach your target audience. We also offer Data Analytics for clients with an established client base, generating new prospect lists based on your current customer base.

 

To see some success stories
of our work, click below.

See Case Studies