6 Personalization Practices from Walgreens’ Balance Rewards Program

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Elyse Dupre, DMN-

A recent survey conducted by Everage and Researhcscape International revealed that 250 professionals from companies ranging in size found that 85% of respondents are implementing some form of personalization. This is while 74% of respondents say personalization is “very” or “extremely” important. The study found that 55% of respondents give their personalization efforts a grade of C or lower. Read More.

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