Is Direct Mail Dead or Alive? Despite the recent financial woes of the US Post Office, direct mail is not only alive and well, but growing. Human beings are social …
How The Worldwide Paper Shortage Affects Your Direct Mail Marketing
A paper shortage? Really? As a Direct Marketer you understand how paper is a major component cost of direct mail. And by now you’ve heard about the current worldwide paper …
Top 5 Qualities When Choosing a Direct Mail Company
The marketing and Direct Mail Companies we find ourselves in today have substantially changed over the past few years. We are all linked in the global economy more than ever, …
What Makes a Successful Direct Mail Piece?
Few things in life are as constant as death, taxes, and checking the mailbox. As of 2016, 98% of Americans reported checking their mail on a daily basis. Moreover, 66% of …
Why Direct Mail Should be a Part of Your Multi-Channel Marketing Strategy
Direct mail has been around in a recognizable capacity since the 1400s when printing presses enabled the masses to more easily gain access to written content. In fact, early examples …
Inventory Control Matters, Here’s why.
The For small businesses, inventory control matters. A simple label printer is the perfect solution for inventory management. Using a thermal label printer will allow you to organize and track …
How to Convert Online Visitors into Customers
In 2017, the e-commerce industry accounted for $2,000,000,000,000 (trillion) in sales. Surprisingly, for every $92 spent on attracting potential customers to online offers, only $1 was set aside for attempts …
What is a Landing Page and Why You Should Use It
Landing pages made their debut in 2003 when Microsoft designed them to boost sales of Microsoft Office. Since 2003, Website design has undergone a tremendous amount of change, and landing …
Federal Direct Announces Advanced Data Security Certification!
Federal Direct Tested Top of The Class For The Advanced Data Security Certification LITTLE FALLS, N.J., July 10, 2017 — Federal Direct, a leading full-service direct marketing provider, has successfully …
How Mobile Web Design may soon be Obsolete
Did you know that as of 2013, more than 6 billion people owned mobile devices. Isn’t it time to start thinking about mobile web design? To put that into perspective, …
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