Final in the series: While designing your Direct Mail piece, you’ve now taken into account your copy, selected a piece size and envelope, and decided on a color palette. To …
Writing Copy That Sells
Fourth in the series: Some analysts suggest that over 40% of the success of a Direct Mail campaign is directly related to your Offer and Call-to-Action. Therefore, the copy you …
Color and Images in Direct Mail Marketing
Third in the series: Color and Images in Direct Mail Marketing The colors and images in your direct mail piece matter. What is the first thing that catches your eye …
Using Variable Data Printing – VDP
Second in the series: Using Variable Data Printing When creating your direct mail piece, you want to make sure your piece is relevant to your clients. To do that you …
Direct Mail Design Tips for Better Results
You already know Direct Mail Design is a very effective tool to get your company’s marketing message to the right people. But how do you design the best mail piece …
Is Direct Mail Dead
Is Direct Mail Dead or Alive? Despite the recent financial woes of the US Post Office, direct mail is not only alive and well, but growing. Human beings are social …
How The Worldwide Paper Shortage Affects Your Direct Mail Marketing
A paper shortage? Really? As a Direct Marketer you understand how paper is a major component cost of direct mail. And by now you’ve heard about the current worldwide paper …
Top 5 Qualities When Choosing a Direct Mail Company
The marketing and Direct Mail Companies we find ourselves in today have substantially changed over the past few years. We are all linked in the global economy more than ever, …
What Makes a Successful Direct Mail Piece?
Few things in life are as constant as death, taxes, and checking the mailbox. As of 2016, 98% of Americans reported checking their mail on a daily basis. Moreover, 66% of …