View Post

Writing Copy That Sells

In Direct Mail by Bill Evans

Fourth in the series: Some analysts suggest that over 40% of the success of a Direct Mail campaign is directly related to your Offer and Call-to-Action. Therefore, the copy you …

View Post

Is Direct Mail Dead

In Direct Mail by Bill Evans

Is Direct Mail Dead or Alive? Despite the recent financial woes of the US Post Office, direct mail is not only alive and well, but growing. Human beings are social …