Final in the series: While designing your Direct Mail piece, you’ve now taken into account your copy, selected a piece size and envelope, and decided on a color palette. To …
Writing Copy That Sells
Fourth in the series: Some analysts suggest that over 40% of the success of a Direct Mail campaign is directly related to your Offer and Call-to-Action. Therefore, the copy you …
Color and Images in Direct Mail Marketing
Third in the series: Color and Images in Direct Mail Marketing The colors and images in your direct mail piece matter. What is the first thing that catches your eye …
Using Variable Data Printing – VDP
Second in the series: Using Variable Data Printing When creating your direct mail piece, you want to make sure your piece is relevant to your clients. To do that you …
Direct Mail Design Tips for Better Results
You already know Direct Mail Design is a very effective tool to get your company’s marketing message to the right people. But how do you design the best mail piece …
What is a Landing Page and Why You Should Use It
Landing pages made their debut in 2003 when Microsoft designed them to boost sales of Microsoft Office. Since 2003, Website design has undergone a tremendous amount of change, and landing …
Internet of Things
What is Internet of Things (IoT)? Imagine the world where a Samantha like voice (as in the movie “Her”) greets you as you enter your home or the world where …
What Your Digital Campaign is Missing, According to Neuroscience
Offering and implementing a digital campaign for business growth is a great idea to jumpstart some excitement for the business. Despite the rapid growth of digital marketing, there is …
Kickoff your Summer with our Summertime Playlist
Summer is here, and we could not be more excited! Whether it is the summer nights, backyard bar-b-ques, or vacations, summer is the time of the year that we all …
Is Direct Mail Dead
Is Direct Mail Dead or Alive? Despite the recent financial woes of the US Post Office, direct mail is not only alive and well, but growing. Human beings are social …